Puerto rico government

Nevada to receive $14.4 million in settlement with e-cigarette maker Juul

RENO — Nevada will receive $14.4 million in a settlement with e-cigarette maker Juul Labs after a two-year investigation into the company’s marketing practices, the attorney general’s office announced Tuesday. Aaron Ford.

“For years, Juul Labs has knowingly marketed its product to underage users, working directly to expose minors to nicotine use and abuse,” Ford said in a statement. “This settlement will help young people in Nevada by curbing these harmful marketing tactics and holding the company accountable for its lack of public trust.”

The multi-state deal involves 33 states and Puerto Rico and will see the e-cigarette maker pay a total of $438.5 million over the next six to 10 years.

Juul Labs will also be required to limit its marketing and sales practices after the investigation revealed that the company intentionally published advertisements aimed at young minors, according to a statement from the attorney general’s office.

These restrictions include a ban on depicting people under the age of 35 in their marketing, the use of cartoons in marketing materials, and the use of paid influencers, among other rules.

It could be a few weeks before the settlement is official, but the move is “a very big deal,” Senior Deputy Attorney General Laura Tucker said.

“We are very proud of the injunctive terms we were able to secure from this settlement,” said Tucker, who works in the Attorney General’s Office of Consumer Protection. “This goes beyond what many other litigating states that have settled in recent months have received. We also think it’s a good amount of money we received that makes up for the harm Juul caused the Nevadans.

It’s the latest blow to the company, which was ordered to pull its e-cigarettes from the market in June by the Food and Drug Administration, a decision that was later put on hold while the agency conducts a review. science of its products.

Tucker said it will be up to the Legislature to determine how the money is used.

Contact Taylor R. Avery at [email protected] Follow @travery98 on Twitter.